L'EAU PAR KENZO

Communication

Water is not colourless. Nor is it scentless, or tasteless. KENZO captured its flavours and colours, condensed them in two facets, for her, for him, and put them in two pieces of living water, made for each other… "A new communication, a new interpretation of L'EAU, a hypnotic encounter, a magnetic man and woman attraction..." Patrick Guedj

Patrick Guedj is the artistic director of KENZO Parfums. He is also a film director, photographer, writer and traveller. For over 10 years, he has left his singular, poetic and sensual mark upon the brand’s advertising campaigns.


For this new L'Eau par Kenzo campaign, Alejandra gets with lightness into a living water with supernatural power. She lets herself mesmerized by the magnetic eyes of Clement, creating a passage, as a link between him and her. Alejandra Alonso is a 23 year old, Spanish model born in Valencia, Spain. One cannot resist to her charm, with her hypnotic gaze and her feline eyes. Her career benefited from a considerable boost after being on the catwalk for the most prestigious brands of the Fashion world. She was also chosen as the best model Cibeles Madrid Fashion Week in February 2011. Clément Chabernaud is a 26 year old, French model born in Paris, France. Angular face and dark eyes, Clément Chabernaud has quickly established itself as one of the most prominent male models. He exudes a raw sensuality, almost magnetic. Elegant and charismatic, Clement appears regularly in fashion magazines and became essential during Fashion Weeks.

Perfumes

THE FRAGRANCE

A fresh, enlivening scent signed by Olivier Cresp. Invigorating Yuzu flirts with green Pepper accents, Lotus leaf and Mint unravel their freshness over a sensual base of Cedar wood and white Musks.

Das Design

The fluidity of calm, undulating water sketches the subtle curves of the bottle. Two pure and sensual blocks that fit each other to perfection. More tonic and solar on the box, it plays with the rocks.

THE FRAGRANCE

An aquatic fruity floral fragrance, with subtle and cheerful feminine accents, signed by Daphné Bugey. Pear nectar plays with Rose and Lotus petals, in modern, airy tones.

THE DESIGN

Dusk. The light is fading. Somewhere between blue and purple, a singular colour appears: indigo. Intense, deep and velvety, it melds and fuses with this piece of moving water as night falls.

THE FRAGRANCE

A luminous fruity floral eau, where Mandarin and White Peach blend colourfully with Jasmine petals. Rose and Lily of the Valley complete this joyful atmosphere over a base of Cedar wood and Musks, by Aurélien Guichard.

THE DESIGN

Water is said to be colourless. KENZO offers it several, spreading their joyful spirits along the undulating lines of the bottle.

THE FRAGRANCE

Dive into L’Eau Intense, an intensely fresh and magnetic perfumes. Kenzo emphasizes the sensual facets of its legendary fragrance and creates a brilliant and powerful water. For her, a gourmand hint of Red Apple pairs with a floral bouquet of Peony and Lotus flowers over enticing Patchouli. For him, a vibrant Lime contrasting with black Basil revives an Aquatic Accord over a Vetiver woody base. Intensely feminine and masculine notes for an irresistibly attractive water.

Das Design

The fluidity of calm, undulating water sketches the subtle curves of the bottle. Two pure and sensual blocks that fit each other to perfection. More tonic and solar on the box, it plays with the rocks.

INSPIRATION

L'EAU PAR KENZO flows through nature’s lush generosity, collecting its scents on the way. Scents of flowers, fruits and leaves. KENZO captures this fragrant water bursting with colour for a sensual encounter with the skin.