FLOWER TAG

Communication

FLOWERTAG visuel publicitaire

Paris, by night. An enigmatic young woman tags her dreams with red ink. A poppy takes shape with each of her accurate gestures. Then, the dream comes true: the electric red poppies take over the rooftops of a metamorphosed Paris skyline.

Patrick Guedj

Patrick Guedj is the artistic director of KENZO Parfums. He is also a film director, photographer, writer and traveller. For over 10 years, he has left his singular, poetic and sensual mark upon the brand’s advertising campaigns.


Perfumes

THE FRAGRANCE

Blackcurrant, rhubarb and mandarin paint a colourful, sparkling accord. The floral harmony - a blend of peony, jasmine and lily-of-the-valley - enhances the fragrance’s femininity. Tea, vanilla and musk base notes impart a truly Kenzo sensuality.

The design

The electric red tower is slightly cambered, the urban poppy and the words Flower Flower Flower are tagged on the glass. The bottle is striking and bursting with positive energy.

THE FRAGRANCE

A gourmand fruity floral with mysterious sensuality. A fruity start highlighted by sparkling grapefruit and colourful rhubarb opens unto a gourmand facet tinged with Gardenia, Praline and Musks. A creation signed by Olivier Cresp.

The design

The electric red tower is slightly cambered, the urban poppy and the words Flower Flower Flower are tagged on the glass. The bottle is striking and bursting with positive energy.

INSPIRATION

FLOWERTAG L’inspiration

In 2000, FLOWER BY KENZO was born, the story of a flower in the city. In 2011, the story continued. The poppy met the art of graffiti and conquered city calls by tagging its new free-spirited and spontaneous identity.