Kenzo story

Kenzo story

The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.

A flower on the walls

2011

For the launch of FLOWER TAG, graffiti artist Kid Acne tags the showroom of KENZO Parfums in front of Patrick Guedj's camera. A fleeting meeting between photo and tag, captured in the book "Night birds".

FLOWERTAG visuel parfum

FLOWERTAG

MADLY KENZO

2011

« MADLY KENZO is born, closer than ever to the brand codes, a vibrant expression of joy and boldness » Marieclaire.fr

An unpredictable women, a flight of butterflies, a daring fragrance… And an iconic bottle signed by designer Ron Arad who couldn't wait to do it. The brand's joyful impertinence is well and truly alive!

MADLY KENZO EAU DE TOILETTE

MADLY KENZO

play

MADLY KENZO

Opening of a flower

2000

FLOWERBYKENZO
FLOWERBYKENZO Visuel publicitaire

A flower in the city, strong and fragile, singular. The poppy is scentless. KENZO invents its fragrance. A powdery floral with an inimitable signature. FLOWERBYKENZO enjoys a real international success.

FLOWERBYKENZO visuel produit

FLOWERBYKENZO

Eurasian muse and elephants

1996

Daring, always more daring. An unusual fragrance, with strong, spicy notes and golden elephants that strike the imagination... KENZO Parfums likes to surprise and to be where it is least expected.

KENZOJUNGLE visuel parfum

KENZOJUNGLE

Olfactory revolution

1991

« A motionless inner journey, a marine freshness that points the eyes towards a limitless skyline. » masculin.com

For its first men's fragrance, KENZO HOMME dares a marine note. A small revolution in the world of perfumes. The blue bamboo shoot becomes iconic, and turns into a classic...

KENZOHOMME