Kenzo story

Kenzo story

The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.

A flower on the walls

2011

For the launch of FLOWER TAG, graffiti artist Kid Acne tags the showroom of KENZO Parfums in front of Patrick Guedj's camera. A fleeting meeting between photo and tag, captured in the book "Night birds".

FLOWERTAG visuel parfum

FLOWERTAG

20 years

2008

You can't be serious when you're 20! To celebrate its anniversary, KENZO Parfums organises a « Flower Power » party at the Elysée Montmartre.

Journey of love

2006

At the Cabaret Sauvage, in Paris, a Coco Rosie concert celebrates the launch of KENZO AMOUR. A fragrance which speaks of the gentle and poetic beauty of a journey for two in Asia.

KENZOAMOUR visuel parfum

KENZOAMOUR

In the land of the senses

2005

A picture book which recounts the sensory world of KENZO Parfums. "Journey to the land of the senses" is a free photographic interpretation of the colourful world of twelve Kenzo fragrances.

A flower in the city

2003

June 27, the dream comes true. After Paris, London, Milan, Vienna, Singapore, Buenos Aires… KENZO Parfums « plants » 250 000 poppies on Moscow's red square and then, offers them to passers-by.

Street poetry

2001

150 000 poppies « planted » in the heart of Paris, in front of the Centre Pompidou. A spectacular field, undone in a few minutes by an anarchic distribution of poppies accompanied by a blue sky and smiling children.

FLOWERBYKENZO

Sensory skincare

2001

KENZO has a different approach to skincare. To pair performance with pleasure, KENZOKI draws the goodness from Asian plants and gives birth to uncommon textures and fragrances. Skincare with sensations is here to stay.

First fragrance

1988

« A permanent revolution » (Kenzo Takada speaking on TVE Monde)

Kenzo by Kenzo. A flower rests on a pebble… Nature, poetry, joyful originality, "KENZO, ça sent beau". The essence of the brand is already clear to see.

KENZO

And Kenzo Takada created KENZO

1970

« Another way to view fashion » (vogue.fr)

Kenzo Takada settles in Paris and shakes up the world of fashion. His silhouettes are fluid, ample, colourful, full of prints, his models laugh and have fun on the catwalks. It's a first.