FLOWER BY KENZO

Communication

A woman meets a poppy. On contact, she turns into a fairy. Together, they enchant the city, put a smile on people’s face, make the world more beautiful. Such is the power of this singular, activist, fragile yet strong flower.

Patrick Guedj is the artistic director of KENZO Parfums. He is also a film director, photographer, writer and traveller. For over 10 years, he has left his singular, poetic and sensual mark upon the brand’s advertising campaigns.


Ming Xi has been one of the best-known Chinese top models since she began her career in 2010. For the new communication campaign, she lends her contemporary sensuality to the emblematic fragrance FLOWER BY KENZO. Just like our iconic poppy, Ming Xi is a subtle mix of grace and strencgh. She embodies the boldness and poetry of FLOWER BY KENZO to perfection.

Perfumes

THE FRAGRANCE

A subtle luminous floral, with a vibrant Mandarin note. Rose and Violet blend with the powdery Vanilla and White Musks accord to give a soft and sensual signature. A creation signed by Alberto Morillas.

Il design

A poppy stretches out, unfolds and hangs suspended, as if balanced on its glass tower. Touched by its gracefulness, the tower leans over, just a little. Serge Mansau insufflated a bold simplicity into this ethereal bouquet.

THE FRAGRANCE

A sensual powdery floral, a subtle balance built around three accords created by Alberto Morillas. Rose, Violet and Hawthorn sign the floral accord; Vanilla, white Musks and Oppoponax compose the powdery harmony, Pink Peppercorns and Incense, the vibrant note.

Il design

A poppy stretches out, unfolds and hangs suspended, as if balanced on its glass tower. Touched by its gracefulness, the tower leans over, just a little. Serge Mansau insufflated a bold simplicity into this ethereal bouquet.

THE FRAGRANCE

Do you know the bewitching power of the poppy? A precious flower, with invaluable vitality. Its bloom conceals a vibrant sensuality, revealing the essence of women, their most captivating facet. FLOWERBYKENZO L'Elixir celebrates this femininity with a gourmand floral fragrance. The delicious raspberry note and Bulgarian rose essence compose a subtle and refined alchemy, while the bourbon vanilla and praline distil a sensual addiction.

Il design

A poppy stretches out, unfolds and hangs suspended, as if balanced on its glass tower. Touched by its gracefulness, the tower leans over, just a little. Serge Mansau insufflated a bold simplicity into this ethereal bouquet.

The fragrance

Have you ever seen a white poppy? A rare yet very real flower. On the bottle and box, a bright red stem, giving birth to a luminous white poppy. The fragrance opens with a burst of transparent freshness to unfold into a dazzling feminine heart over the unique FLOWER BY KENZO signature.

Il design

A poppy stretches out, unfolds and hangs suspended, as if balanced on its glass tower. Touched by its gracefulness, the tower leans over, just a little. Serge Mansau insufflated a bold simplicity into this ethereal bouquet.

INSPIRATION

The poppy is scentless, Kenzo has invented its fragrance. The fragrance of a singular and timeless flower, a militant flower in the city.