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De kracht van een bloem. Voor een mooiere wereld. Een rode, eenvoudige en mooie bloem, kwetsbaar en sterk, net als de vrouw die haar bemachtigt. De onvoorspelbare klaproos groeit daar, waar je haar niet verwacht en blaast de stad nieuw leven in. Haar ontluiken wordt in scène gezet op de urban vormen van de flacon. Kenzo vindt het parfum van deze in wezen geurloze bloem uit. 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