KENZO JEU D'AMOUR

Communication

Feminine, sensual, captivating Louise Bourgoin, the Queen of Heart, the new Kenzo seductress

Patrick Guedj

Patrick Guedj is the artistic director of KENZO Parfums. He is also a film director, photographer, writer and traveller. For over 10 years, he has left his singular, poetic and sensual mark upon the brand’s advertising campaigns.

[The actress Louise Bourgoin.] [Play along.] Who other than the french actress Louise Bourgoin could embody this new game of love from Kenzo? Her funny, offbeat personality, French touch and disarming sense of self-derison make her the ideal player for KENZO’s new fragrance for women.

Perfumes

THE FRAGRANCE

[All the better to play him at his own game.] The essence of femininity, a concentrate of sensuality, this gourmand floral fragrance explores all the facets of the game of love. Tea, Mandarin and Pomegranate set the mood, Tuberose and Freesia sign an ultra-feminine floral heart over a sensual base of Sandalwood and Musks.

The design

[Be bold and dare to remain the object of his desire.] A new declaration of sensuality created by the designer Karim Rashid. Red, generous, juicy and tempting lips. Belonging to Louise Bourgoin!

Inspiration

[Reinvent love.] Play, Smile, Seduce, Seduce again, Provoke, Surprise… Love is a gamble. Seduction, a game of cards… Never being where he expects you. All the better to charm him.

[Keep an ace up your sleeve.] A table for two, dimmed lighting, the sound of cards being laid down… Glances are exchanged, a smile suppressed to better give the impression that you’re bluffing. She’s the Queen of Hearts. He’s the Top Ace. The game can begin. A new JEU d’AMOUR from KENZO.