Poppies, lotuses, roses, peonies… From the very beginning, flowers have filled the heart of KENZO and its founder with their beauty and scents. They symbolise our values: a love of nature, openness, youthfulness, joy and optimism. KENZO is committed to protecting and planting them!

KENZO is also committed to responsible supply chains, more natural formulas, less fossil-based virgin plastic, more recycled or bio-based materials and lighter packaging.

The power of imagination

Invent the scent of water, bottle it and identify the fragrance of happiness… KENZO is brimming with creative energy, an inexhaustible and forever renewable soft power that brings greater beauty, joy and fruitfulness to the world. Create harmony in deconstruction. Bring together abundance with structure. Stylize nature and introduce it where it is not supposed to grow. Add an eccentric or refined Japanese touch. KENZO, an audacious and whimsical blend of genres. A disruptive and incongruous, yet eternally poetic mix&match. A touch of fantasy that astonishes and cheerfully overturns banality.
Univers Kenzo Parfums

The power of youth

Of spontaneity. Of smiles. Of energy. Of inventiveness. Those who know it is not the number of years that counts, but rather one’s ability to preciously hold onto the child within. Youth that drives a caring, welcoming, multicultural and collaborative Utopian community in action. Young, free and imaginative minds nourished by extraordinary optimism. With their heads in the clouds and feet planted firmly on the ground, they revolutionize the codes and bring a wind of change over society. Together, they put their dream vision of the world into action. A world that is inspired, open and pacifist. A more beautiful world.

The power of an open mind sprit

Accessible. Inclusive. Democratic. KENZO is a brand that embraces all aspects of the city and the world, and sees diversity and the mixture of cultures as natural riches. Blending worlds and genres. The creation of a world of possibilities, at the crossroads of East and West. The re-enchantment of daily life and the city by letting nature take its course on the asphalt. The awakening of our animal instinct in the midst of the urban jungle. Inviting the senses to take an imaginary journey to regain a sense of wonder. KENZO paves the way to new imaginary worlds and invents novel blended, transgenerational and universal lifestyles.
Univers Kenzo Parfums

The power of freedom

KENZO expresses itself through positive irreverence. A unique smile. An unconventional tone. A touch of excess and the joyous desire to overturn codes and bring a bit of magic to the world of perfumery. KENZO continues to create astonishment with audacity, poetry and humor.


Nigo named Artistic Director of Maison KENZO

“I am proud to have been appointed Artistic Director of KENZO. I was born in the year that Takada Kenzo san opened his first store in Paris. We both graduated from the same fashion school in Tokyo. In 1993, the year that KENZO joined the LVMH Group, I started my career in Fashion. Kenzo san’s approach to creating originality was through his understanding of many different cultures. It is also the essence of my own philosophy of creativity. Inheriting the spirit of Kenzo san’s craftsmanship to create a new KENZO is the greatest challenge of my 30-year career, which I intend to achieve together with the team. Finally, I would like to thank Bernard Arnault and Sidney Toledano for giving me this wonderful opportunity”, says Nigo.
Kenzo Parfums Nigo