The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.
"Shu Qi is a woman of subtle sensuality, whose beauty fascinates to the point of hypnotising », Patrick Guedj, artistic director of KENZO Parfums.
Shu Qi is one of Asia’s prettiest, most talented and most versatile actresses of the new millennium. She has gained her international reputation through various film releases.
For the launch of FLOWER TAG, graffiti artist Kid Acne tags the showroom of KENZO Parfums in front of Patrick Guedj's camera. A fleeting meeting between photo and tag, captured in the book "Night birds".
Right from the start, they don't hesitate to shake up fashion habits and dream up new creative formulas to offer unprecedented energy, creativity and delight to the public.
Today, they are both captivated by the spirit of KENZO, which they consider to be a lifestyle in itself. The Parisian brand is instantly infused with the creative wealth of this duo, which aims to regenerate its spirit and energy.
FW 2013 Campaign Making Of
« MADLY KENZO is born, closer than ever to the brand codes, a vibrant expression of joy and boldness » Marieclaire.fr
An unpredictable women, a flight of butterflies, a daring fragrance… And an iconic bottle signed by designer Ron Arad who couldn't wait to do it. The brand's joyful impertinence is well and truly alive!
You can't be serious when you're 20! To celebrate its anniversary, KENZO Parfums organises a « Flower Power » party at the Elysée Montmartre.
At the Cabaret Sauvage, in Paris, a Coco Rosie concert celebrates the launch of KENZO AMOUR. A fragrance which speaks of the gentle and poetic beauty of a journey for two in Asia.
A picture book which recounts the sensory world of KENZO Parfums. "Journey to the land of the senses" is a free photographic interpretation of the colourful world of twelve Kenzo fragrances.
June 27, the dream comes true. After Paris, London, Milan, Vienna, Singapore, Buenos Aires… KENZO Parfums « plants » 250 000 poppies on Moscow's red square and then, offers them to passers-by.
KENZO has a different approach to skincare. To pair performance with pleasure, KENZOKI draws the goodness from Asian plants and gives birth to uncommon textures and fragrances. Skincare with sensations is here to stay.
150 000 poppies « planted » in the heart of Paris, in front of the Centre Pompidou. A spectacular field, undone in a few minutes by an anarchic distribution of poppies accompanied by a blue sky and smiling children.
A flower in the city, strong and fragile, singular. The poppy is scentless. KENZO invents its fragrance. A powdery floral with an inimitable signature. FLOWERBYKENZO enjoys a real international success.
Daring, always more daring. An unusual fragrance, with strong, spicy notes and golden elephants that strike the imagination... KENZO Parfums likes to surprise and to be where it is least expected.
« A motionless inner journey, a marine freshness that points the eyes towards a limitless skyline. » masculin.com
For its first men's fragrance, KENZO HOMME dares a marine note. A small revolution in the world of perfumes. The blue bamboo shoot becomes iconic, and turns into a classic...
« A permanent revolution » (Kenzo Takada speaking on TVE Monde)
Kenzo by Kenzo. A flower rests on a pebble… Nature, poetry, joyful originality, "KENZO, ça sent beau". The essence of the brand is already clear to see.
« Another way to view fashion » (vogue.fr)
Kenzo Takada settles in Paris and shakes up the world of fashion. His silhouettes are fluid, ample, colourful, full of prints, his models laugh and have fun on the catwalks. It's a first.