The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.
FLOWER BY KENZO saga continues. A new feminity, more powerful than ever, is born.
The Asphalt cracks open. A poppy starts to emerge. A woman steps bare feet on the ground which breaks open all around. A field of poppies gradually appears from the ground. Graphic urban landscape.
Model Ming Xi lends her contemporary sensuality to the new FLOWER BY KENZO campaign.
She embodies the boldness and poetry of FLOWER BY KENZO to perfection. Just like the iconic poppy, she is a subtle mix of grace and strength.
A joyful hymn to seduction which makes you want to play along.
The essence of femininity, a concentrate of sensuality, this new KENZO JEU d’AMOU R fragrance explores all the facets of the game of love. A joyful hymn to seduction which makes you want to play along.
Right from the start, they don't hesitate to shake up fashion habits and dream up new creative formulas to offer unprecedented energy, creativity and delight to the public.
Today, they are both captivated by the spirit of KENZO, which they consider to be a lifestyle in itself. The Parisian brand is instantly infused with the creative wealth of this duo, which aims to regenerate its spirit and energy.
FW 2013 Campaign Making Of
You can't be serious when you're 20! To celebrate its anniversary, KENZO Parfums organises a « Flower Power » party at the Elysée Montmartre.
At the Cabaret Sauvage, in Paris, a Coco Rosie concert celebrates the launch of KENZO AMOUR. A fragrance which speaks of the gentle and poetic beauty of a journey for two in Asia.
A picture book which recounts the sensory world of KENZO Parfums. "Journey to the land of the senses" is a free photographic interpretation of the colourful world of twelve Kenzo fragrances.
June 27, the dream comes true. After Paris, London, Milan, Vienna, Singapore, Buenos Aires… KENZO Parfums « plants » 250 000 poppies on Moscow's red square and then, offers them to passers-by.
150 000 poppies « planted » in the heart of Paris, in front of the Centre Pompidou. A spectacular field, undone in a few minutes by an anarchic distribution of poppies accompanied by a blue sky and smiling children.
KENZO has a different approach to skincare. To pair performance with pleasure, KENZOKI draws the goodness from Asian plants and gives birth to uncommon textures and fragrances. Skincare with sensations is here to stay.
A flower in the city, strong and fragile, singular. The poppy is scentless. KENZO invents its fragrance. A powdery floral with an inimitable signature. FLOWERBYKENZO enjoys a real international success.
Patrick Guedj has created all the advertising campaigns, photographs and films for KENZO Parfums since 2000.
Patrick Guedj’s artistic work takes us on a journey of senses and sensations. He develops his tactile, poetic, instinctive and rigorous approach with diverse creative means.
Daring, always more daring. An unusual fragrance, with strong, spicy notes and golden elephants that strike the imagination... KENZO Parfums likes to surprise and to be where it is least expected.
« A motionless inner journey, a marine freshness that points the eyes towards a limitless skyline. » masculin.com
For its first men's fragrance, KENZO HOMME dares a marine note. A small revolution in the world of perfumes. The blue bamboo shoot becomes iconic, and turns into a classic...
« A permanent revolution » (Kenzo Takada speaking on TVE Monde)
Kenzo by Kenzo. A flower rests on a pebble… Nature, poetry, joyful originality, "KENZO, ça sent beau". The essence of the brand is already clear to see.
« Another way to view fashion » (vogue.fr)
Kenzo Takada settles in Paris and shakes up the world of fashion. His silhouettes are fluid, ample, colourful, full of prints, his models laugh and have fun on the catwalks. It's a first.