Kenzo story

Kenzo story

The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.

Shu Qi

2013

"Shu Qi is a woman of subtle sensuality, whose beauty fascinates to the point of hypnotising », Patrick Guedj, artistic director of KENZO Parfums.

Shu Qi is one of Asia’s prettiest, most talented and most versatile actresses of the new millennium. She has gained her international reputation through various film releases.

A flower on the walls

2011

For the launch of FLOWER TAG, graffiti artist Kid Acne tags the showroom of KENZO Parfums in front of Patrick Guedj's camera. A fleeting meeting between photo and tag, captured in the book "Night birds".

FLOWERTAG visuel parfum

FLOWERTAG

Carol Lim and Humberto Leon

2011

Right from the start, they don't hesitate to shake up fashion habits and dream up new creative formulas to offer unprecedented energy, creativity and delight to the public.

Today, they are both captivated by the spirit of KENZO, which they consider to be a lifestyle in itself. The Parisian brand is instantly infused with the creative wealth of this duo, which aims to regenerate its spirit and energy.

play

FW 2013 Campaign Making Of

MADLY KENZO

2011

« MADLY KENZO is born, closer than ever to the brand codes, a vibrant expression of joy and boldness » Marieclaire.fr

An unpredictable women, a flight of butterflies, a daring fragrance… And an iconic bottle signed by designer Ron Arad who couldn't wait to do it. The brand's joyful impertinence is well and truly alive!

MADLY KENZO EAU DE TOILETTE

MADLY KENZO

play

MADLY KENZO

20 years

2008

You can't be serious when you're 20! To celebrate its anniversary, KENZO Parfums organises a « Flower Power » party at the Elysée Montmartre.

Journey of love

2006

At the Cabaret Sauvage, in Paris, a Coco Rosie concert celebrates the launch of KENZO AMOUR. A fragrance which speaks of the gentle and poetic beauty of a journey for two in Asia.

KENZOAMOUR visuel parfum

KENZOAMOUR

In the land of the senses

2005

A picture book which recounts the sensory world of KENZO Parfums. "Journey to the land of the senses" is a free photographic interpretation of the colourful world of twelve Kenzo fragrances.

A flower in the city

2003

June 27, the dream comes true. After Paris, London, Milan, Vienna, Singapore, Buenos Aires… KENZO Parfums « plants » 250 000 poppies on Moscow's red square and then, offers them to passers-by.

Sensory skincare

2001

KENZO has a different approach to skincare. To pair performance with pleasure, KENZOKI draws the goodness from Asian plants and gives birth to uncommon textures and fragrances. Skincare with sensations is here to stay.

Street poetry

2001

150 000 poppies « planted » in the heart of Paris, in front of the Centre Pompidou. A spectacular field, undone in a few minutes by an anarchic distribution of poppies accompanied by a blue sky and smiling children.

FLOWERBYKENZO

Opening of a flower

2000

FLOWERBYKENZO
FLOWERBYKENZO Visuel publicitaire

A flower in the city, strong and fragile, singular. The poppy is scentless. KENZO invents its fragrance. A powdery floral with an inimitable signature. FLOWERBYKENZO enjoys a real international success.

FLOWERBYKENZO visuel produit

FLOWERBYKENZO

Eurasian muse and elephants

1996

Daring, always more daring. An unusual fragrance, with strong, spicy notes and golden elephants that strike the imagination... KENZO Parfums likes to surprise and to be where it is least expected.

KENZOJUNGLE visuel parfum

KENZOJUNGLE

Olfactory revolution

1991

« A motionless inner journey, a marine freshness that points the eyes towards a limitless skyline. » masculin.com

For its first men's fragrance, KENZO HOMME dares a marine note. A small revolution in the world of perfumes. The blue bamboo shoot becomes iconic, and turns into a classic...

KENZOHOMME

First fragrance

1988

« A permanent revolution » (Kenzo Takada speaking on TVE Monde)

Kenzo by Kenzo. A flower rests on a pebble… Nature, poetry, joyful originality, "KENZO, ça sent beau". The essence of the brand is already clear to see.

KENZO

And Kenzo Takada created KENZO

1970

« Another way to view fashion » (vogue.fr)

Kenzo Takada settles in Paris and shakes up the world of fashion. His silhouettes are fluid, ample, colourful, full of prints, his models laugh and have fun on the catwalks. It's a first.