Kenzo story

Kenzo story

The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.

The power of a flower


FLOWER BY KENZO saga continues. A new feminity, more powerful than ever, is born.

The Asphalt cracks open. A poppy starts to emerge. A woman steps bare feet on the ground which breaks open all around. A field of poppies gradually appears from the ground. Graphic urban landscape.



Model Ming Xi lends her contemporary sensuality to the new FLOWER BY KENZO campaign.

She embodies the boldness and poetry of FLOWER BY KENZO to perfection. Just like the iconic poppy, she is a subtle mix of grace and strength.



A joyful hymn to seduction which makes you want to play along.

The essence of femininity, a concentrate of sensuality, this new KENZO JEU d’AMOU R fragrance explores all the facets of the game of love. A joyful hymn to seduction which makes you want to play along.

Carol Lim and Humberto Leon


Right from the start, they don't hesitate to shake up fashion habits and dream up new creative formulas to offer unprecedented energy, creativity and delight to the public.

Today, they are both captivated by the spirit of KENZO, which they consider to be a lifestyle in itself. The Parisian brand is instantly infused with the creative wealth of this duo, which aims to regenerate its spirit and energy.


FW 2013 Campaign Making Of

20 years


You can't be serious when you're 20! To celebrate its anniversary, KENZO Parfums organises a « Flower Power » party at the Elysée Montmartre.

Journey of love


At the Cabaret Sauvage, in Paris, a Coco Rosie concert celebrates the launch of KENZO AMOUR. A fragrance which speaks of the gentle and poetic beauty of a journey for two in Asia.

KENZOAMOUR visuel parfum


A flower in the city


June 27, the dream comes true. After Paris, London, Milan, Vienna, Singapore, Buenos Aires… KENZO Parfums « plants » 250 000 poppies on Moscow's red square and then, offers them to passers-by.

Street poetry


150 000 poppies « planted » in the heart of Paris, in front of the Centre Pompidou. A spectacular field, undone in a few minutes by an anarchic distribution of poppies accompanied by a blue sky and smiling children.


Sensory skincare


KENZO has a different approach to skincare. To pair performance with pleasure, KENZOKI draws the goodness from Asian plants and gives birth to uncommon textures and fragrances. Skincare with sensations is here to stay.

Opening of a flower


FLOWERBYKENZO Visuel publicitaire

A flower in the city, strong and fragile, singular. The poppy is scentless. KENZO invents its fragrance. A powdery floral with an inimitable signature. FLOWERBYKENZO enjoys a real international success.

FLOWERBYKENZO visuel produit


Patrick Guedj


Patrick Guedj has created all the advertising campaigns, photographs and films for KENZO Parfums since 2000.

Patrick Guedj’s artistic work takes us on a journey of senses and sensations. He develops his tactile, poetic, instinctive and rigorous approach with diverse creative means.

Eurasian muse and elephants


Daring, always more daring. An unusual fragrance, with strong, spicy notes and golden elephants that strike the imagination... KENZO Parfums likes to surprise and to be where it is least expected.

KENZOJUNGLE visuel parfum


Olfactory revolution


« A motionless inner journey, a marine freshness that points the eyes towards a limitless skyline. »

For its first men's fragrance, KENZO HOMME dares a marine note. A small revolution in the world of perfumes. The blue bamboo shoot becomes iconic, and turns into a classic...


First fragrance


« A permanent revolution » (Kenzo Takada speaking on TVE Monde)

Kenzo by Kenzo. A flower rests on a pebble… Nature, poetry, joyful originality, "KENZO, ça sent beau". The essence of the brand is already clear to see.


And Kenzo Takada created KENZO


« Another way to view fashion » (

Kenzo Takada settles in Paris and shakes up the world of fashion. His silhouettes are fluid, ample, colourful, full of prints, his models laugh and have fun on the catwalks. It's a first.