Kenzo story

Kenzo story

The world is beautiful… Kenzo's favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat ootlook on the world.

The power of a flower


FLOWER BY KENZO saga continues. A new feminity, more powerful than ever, is born.

The Asphalt cracks open. A poppy starts to emerge. A woman steps bare feet on the ground which breaks open all around. A field of poppies gradually appears from the ground. Graphic urban landscape.

20 years


You can't be serious when you're 20! To celebrate its anniversary, KENZO Parfums organises a « Flower Power » party at the Elysée Montmartre.

Journey of love


At the Cabaret Sauvage, in Paris, a Coco Rosie concert celebrates the launch of KENZO AMOUR. A fragrance which speaks of the gentle and poetic beauty of a journey for two in Asia.

KENZOAMOUR visuel parfum


A flower in the city


June 27, the dream comes true. After Paris, London, Milan, Vienna, Singapore, Buenos Aires… KENZO Parfums « plants » 250 000 poppies on Moscow's red square and then, offers them to passers-by.

Street poetry


150 000 poppies « planted » in the heart of Paris, in front of the Centre Pompidou. A spectacular field, undone in a few minutes by an anarchic distribution of poppies accompanied by a blue sky and smiling children.


Sensory skincare


KENZO has a different approach to skincare. To pair performance with pleasure, KENZOKI draws the goodness from Asian plants and gives birth to uncommon textures and fragrances. Skincare with sensations is here to stay.

First fragrance


« A permanent revolution » (Kenzo Takada speaking on TVE Monde)

Kenzo by Kenzo. A flower rests on a pebble… Nature, poetry, joyful originality, "KENZO, ça sent beau". The essence of the brand is already clear to see.


And Kenzo Takada created KENZO


« Another way to view fashion » (

Kenzo Takada settles in Paris and shakes up the world of fashion. His silhouettes are fluid, ample, colourful, full of prints, his models laugh and have fun on the catwalks. It's a first.