OUR MISSION

MAKE THE WORLD MORE BEAUTIFUL

What if our imagination had the power to change the world? What is the mission of KENZO PARFUMS? To make the world more beautiful. By recreating it. By anticipating the time period, signs and vibrations that generate creative sparks. By continually exploring new territories. By drawing inspiration from nature, and the multi-faceted, sensitive and united spirit of mankind. By helping to save our planet and human beings worldwide. By fighting for better environmental, economic and human balance. To create an ever more beautiful world.

The power of imagination

Invent the scent of water, bottle it and identify the fragrance of happiness… KENZO is brimming with creative energy, an inexhaustible and forever renewable soft power that brings greater beauty, joy and fruitfulness to the world. Create harmony in deconstruction. Bring together abundance with structure. Stylize nature and introduce it where it is not supposed to grow. Add an eccentric or refined Japanese touch. KENZO, an audacious and whimsical blend of genres. A disruptive and incongruous, yet eternally poetic mix&match. A touch of fantasy that astonishes and cheerfully overturns banality.
Kenzo

The power of youth

Of spontaneity. Of smiles. Of energy. Of inventiveness. Those who know it is not the number of years that counts, but rather one’s ability to preciously hold onto the child within. Youth that drives a caring, welcoming, multicultural and collaborative Utopian community in action. Young, free and imaginative minds nourished by extraordinary optimism. With their heads in the clouds and feet planted firmly on the ground, they revolutionize the codes and bring a wind of change over society. Together, they put their dream vision of the world into action. A world that is inspired, open and pacifist. A more beautiful world.
Kenzo

The power of an open mind

Accessibile. Inclusiva. Democratica. KENZO è una marca aperta sulla strada e sul mondo, dove la diversità e la multiculturalità sono ricchezze naturali. L'unione di mondi e di generi. La creazione di un universo che preveda tutte le possibilità, in un crocevia tra Oriente e Occidente. La vita di ogni giorno e la città che si rivestono di poesia, mentre la natura fa il proprio corso e crea uno spiraglio nell'asfalto. Il risveglio dell'istinto animale di ciascuno nella giungla urbana. Un viaggio sensoriale immaginario per riacquistare la capacità di stupirsi di fronte alle cose. KENZO traccia un nuovo mondo immaginario e inventa un nuovo lifestyle unificante, transgenerazionale, universale.
Kenzo

The power of freedom

KENZO expresses itself through positive irreverence. A unique smile. An unconventional tone. A touch of excess and the joyous desire to overturn codes and bring a bit of magic to the world of perfumery. KENZO continues to create astonishment with audacity, poetry and humor.
guillemets

For a more beautiful world… A slogan that
KENZO Parfums lives by daily with highly communicative
energy. The brand stands out thanks to
its poetic, joyful, colorful
and offbeat nature.

Patricia Tranvouëz, General Manager of KENZO Parfums


For a more beautiful world… A slogan that
KENZO Parfums lives by daily with highly communicative
energy. The brand stands out thanks to
its poetic, joyful, colorful
and offbeat nature.

Patricia Tranvouëz, General Manager of KENZO Parfums