Festive events

The city is our playground

With a sense of celebration and generosity of heart ... KENZO Parfums supports all spectacular, engaging and emotionally charged events. Physical and digital celebrations that invite each and every one of us to reconnect with our inner child and capacity for wonder. To see the world in a new light and enjoy its beauty, while the flowers bloom.

Since 2016, KENZO PARFUMS has celebrated June 21
A party under the starry skies at place Dauphine, in the heart of Paris. One year later, under the stars in Berlin. The following year, a celebration in Rome… As the emotional power of music has been an integral part of KENZO since its inception, KENZO PARFUMS has celebrated the music festival and arrival of summer hosting a fabulous party for city dwellers every year since 2016. An urban scene in the midst of a poppy field, highlighting young musical groups sought out and selected by the KENZO PARFUMS community.
Poppy fields, 2001 – 2009
At the dawn of the new millennium, astonishing poppy fields suddenly sprung up through the asphalt of cities around the world. The square in front of Beaubourg. Moscow. Mexico. Brussels. Hong Kong. The omnipresent Flower by KENZO poppy blossoms everywhere in the city, making the world a more beautiful place, and writing nearly 10 years of nomadic history of beauty, sharing, harmony and peace.
Flower Wave, 2013
FLOWER WAVE is the result of an encounter with Every Mother Counts. Founded in 2010 by Christy Turlington Burns, this association works around the world to save the lives of future mothers. We rapidly decided that we could help this cause by using the power of the poppy. The participatory film FLOWER WAVE was launched on Facebook, inviting people to film themselves with a poppy, creating the longest ever virtual chain of poppy “passers”. For each poppy passed, KENZO PARFUMS donates one dollar to the association.