FLOWER BY KENZO

Communication

FLOWERBYKENZO. For a beautiful world. The power of a singular flower, strong, pure and sensual. A real antidote to the ambient gloom, the poppy wakes up the city with its positive and colorful energy.

Patrick Guedj

Patrick Guedj is the artistic director of KENZO Parfums. He is also a film director, photographer, writer and traveller. For over 10 years, he has left his singular, poetic and sensual mark upon the brand’s advertising campaigns.


Kim Tae-Ri is a South-Korean actress, rising star of the Asian cinema. Known internationally for her role in the movie The Handmaiden, she lends her strong and fragile character to the emblematic fragrance FLOWERBYKENZO. As she passes by, she breathes life into those she meets. She sings. She makes the world more beautiful.

Perfumes

THE FRAGRANCE

A powdery floral scent, a subtle balance of Bulgarian Roses and Violets, magnified by Vanilla and White Musks. A singular Eau De Parfum created by Alberto Morillas, that has become an icon in the fragrance world.

The design

A simple and beautiful, fragile and strong red flower, like the woman who holds it. Unpredictable, the poppy grows here and there, where least expected, to reenchant the city. It blossoms on the urban curves of the bottle.

THE FRAGRANCE

A subtle luminous floral, with a vibrant Mandarin note. Rose and Violet blend with the powdery Vanilla and White Musks accord to give a soft and sensual signature. A creation signed by Alberto Morillas.

The design

A simple and beautiful, fragile and strong red flower, like the woman who holds it. Unpredictable, the poppy grows here and there, where least expected, to reenchant the city. It blossoms on the urban curves of the bottle.

THE FRAGRANCE

With Eau de Lumière, the new sensual and terribly feminine Eau de Toilette, the emblematic poppy FLOWERBYKENZO captures the scent of light. A radiant and energic fragrance in which light is composed with Bergamot zest essence and Pear associated to Bulgarian Roses and Sambac Jasmine. White Musks unleash their powdery, creamy and smooth facets for a genuinely modern fragrance.

The design

A graphic floral pattern invades the iconic FLOWERBYKENZO bottle to celebrate spring.

THE FRAGRANCE

Do you know the bewitching power of the poppy? A precious flower, with invaluable vitality. Its bloom conceals a vibrant sensuality, revealing the essence of women, their most captivating facet. FLOWER BY KENZO L'Elixir celebrates this femininity with a gourmand floral fragrance. The delicious raspberry note and Bulgarian rose essence compose a subtle and refined alchemy, while the bourbon vanilla and praline distil a sensual addiction.

The design

A simple and beautiful, fragile and strong red flower, like the woman who holds it. Unpredictable, the poppy grows here and there, where least expected, to reenchant the city. It blossoms on the urban curves of the bottle.

INSPIRATION

Kenzo invents the fragrance of this scentless flower. An unexpected, sensual and enveloping fragrance in the heart of the generous FLOWER BY KENZO world.