FLOWER BY KENZO L'ABSOLUE

FLOWER BY KENZO L'ABSOLUE
FLOWER BY KENZO L'ABSOLUE
FLOWER BY KENZO L'ABSOLUE
FLOWER BY KENZO L'ABSOLUE
FLOWER BY KENZO L'ABSOLUE

ACTIVIST FEMININITY

Masami Charlotte Lavault, an activist flower farmer and founder of the first flower farm in Paris, is the face of the new women’s perfume FLOWER BY KENZO L’Absolue.

With roots in France and Japan, and a love for flowers, she is the perfect embodiment of the Flower woman. A poetic activist, she draws her strength from nature, just like her totem flower.

KENZO stands with her for a common goal: to promote slow, low-impact flower farming and “make ecology irresistible”!
ACTIVIST FEMININITY

THE CAMPAIGN

FLOWER BY KENZO